Regardless of the market, operators face identical difficulties when it comes to identity verification. But it is especially difficult in markets with a fragmented database such as Africa and India. We add that these methods of confirmation of identity are also sometimes ineffective.
Authorities around the world continue to introduce more and more new provisions on verification of the identity of users. The stricter the rules, the more complicated the process of registering new players. The long process of waiting for your own registration, as well as confirming your identity is something that often repels users and allows them to lose all interest.
The ever growing number of companies is stimulating the development of technologies to optimize the process of verification of identity in order to make it faster and more reliable. Below are some of the problems associated with the identity verification process that can be fixed in the very near future. All thanks to advances in face recognition, biometric data and artificial intelligence.
In the UK, new rules have recently been adopted regarding age confirmation and aimed at preventing juvenile gambling. So, operators are required to verify the age of the player before opening an account. Previously, new players were given immediate access to the site, and operators had 72 hours to confirm the identity of the user. User verification was considered completed only if the client tried to cash out their winnings.
One of the online ways to confirm age is to oblige new users to take a selfie along with a national passport or ID. When the identity is verified, the user’s age is taken from the passport / ID data. However, there is a risk of fraudulent documents with access to the darkest corners of the Internet, which does not exclude the appearance of minors on gambling platforms.
According to a recent survey conducted by the British gambling commission:
- 36% of 11-16 year olds spent their own money on the game in the last 12 months before the survey;
- 3% of 11-16 year olds participated in the National Lottery instant lottery and 2% participated in the National Lottery main draw a week before the survey;
- 4% of 11-16 year olds played slot machines a week before the survey;
- 7% of 11-16 year olds, at least once, played on online platforms;
- 12% of 11-16 year olds, at least once, had experience playing the gambling platform (no cash bets).
In the UK, there is a self isolation program for those users who identify with gambling as a player. Operators of gambling platforms with a UKGC license are seriously responsible for verifying the identity of those who have isolated themselves from the casino. Excessive enthusiasm for gambling is considered a serious health problem, and therefore operators are obliged to do everything in their power to help users at risk to avoid any gaming experience.
In fact, this topic is much more serious than it might seem at first glance. For example, the chances of stopping overly enthusiastic players who excluded themselves on one platform from opening an account on another are extremely slim. Unfortunately, at the moment, operators are not able to radically affect this situation. This is why identity verification carried out with face recognition and biometric data could establish whether a player is on the exclusion list on other platforms or not. Artificial intelligence could also significantly accelerate this process.
According to a report prepared by the UKGC:
- 6% of the players in the UK at least once put themselves on the list of users who independently isolated themselves from the casino;
- 41% did not put themselves on the list of self-isolated from the casino, but were aware of the existence of such an option;
- 53% were not aware of the existence of the self isolation option.
FRAUD AND OTHER CRIMES
Unfortunately, scammers can take advantage of online casinos with weak security systems. One of the well-known methods is the creation of multi-level accounts in order to use registration and welcome bonuses. For this reason, an effective identity verification system is important for both operators and regulatory authorities. In addition, identity verification plays a key role in the fight against money laundering, a significant problem in the gambling industry.
Confirming your identity through online gambling is a very confusing issue. While social responsibility is a matter of utmost importance, it is also of particular importance for online gambling platforms in order to provide an audience with a high quality product. In today’s fast paced world with communication technologies, users expect the registration process to be fast, smooth and carefree – three adjectives that are hardly associated with a long and complex process of verifying a person.
Progress in the field of face recognition and biometric data opens up new opportunities for business owners in the field of online gambling from the point of view that they can now easily and quickly control the verification of identity. Selfies, photographs of a national passport or another type of ID, biometric control – all this could reduce a significant number of actions and save time for both operators and players using artificial intelligence instead of a long manual verification process.
Solutions that use the capabilities of smartphones in collecting biometric information and recognizing a database of individuals provide the simplest and most effective way to resolve issues related to user identity verification. If you connect the confirmation of identity with face recognition and biometric data, and also use AI to verify the legitimacy of documents, then there is a chance to very successfully optimize a rather complex process and make it more efficient. It makes life easier for everyone: users, operators and regulators.