Spam King and Lawsuits
Scott’s indirect acquaintance with the gambling industry happened back in 2003, 12 years before the founding of The Big Jackpot channel. Mr. Richter was the director of OptInRealBig.com LLC company and was engaged in spamming. One of Scott’s advertised products is Iraqi playing cards. Letters with the presentation of this product caused a resonance in SEO
communities. Thanks to aggressive promotion, the company sold more than 40 thousand decks even before the product entered the market. This brought Mr Richter the title of “King of Spam.”
In 2006, Microsoft representatives sued 7 million dollars for illegal spam activities from Raji. Two years later, MySpace also received a court payment of $ 6 million from Scott Richter for unwanted advertisements. By that time, Richter’s marketing firm was called Media Breakaway LLC. However, the head of the company continued to look for ways to reach the audience.
In November 2013, ICANN terminated the contract with Mr. Richter’s company and caused irreparable damage to its business. In 2015, Scott decides to change his line of business and launches a YouTube channel dedicated to casinos and slot machines. Experience in web marketing helps Raj unleash a new project. At the beginning of 2019, The Big Jackpot YouTube account had 133 thousand subscribers, and more than 12 thousand followers follow Scott’s Facebook page.
High bets and live broadcasts
Raja blogger unlike his pretty rival Slotlady does not work alone. The Big Jackpot has a whole team that travels with Scott around all American casinos. The content of the YouTube channel is made up of videos with a demonstration of the game on “one-armed bandits” with high stakes. Raja does not like to waste time on trifles and considers himself a highroller. A blogger can spend up to $1,000 for one slot, and considers a prize of at least $10,000 a good win.
The Big Jackpot uploads videos of his winnings on YouTube as well as arranges live broadcasts periodically directly from the casino. New content appears on the channel at least once a week, sometimes Richter team releases several videos. Raji has no favorite genres, but he prefers slot machines with generous bonuses and makes reviews of new products among slots.
The Big Jackpot has an Instagram account with 4 thousand followers, pages in Twitch and Patreon (about s thousand subscribers in each). Scott uses social networks to publish announcements and reports on the work of his team, and also often posts photos with fans. Richter invites all his fans to the bomber squad.
In addition to accounts in social networks and YouTube, Raja is actively developing his own website. WON.com resource announces new releases, gambling festivals, and cruises for members of the Bomber Squad, and also informs fans in which land-based casino Raja plans to shoot another video.
T-shirts and e-mail sale
The official description of the channel The Big Jackpot states that Scott just loves to gamble and wants to share his hobby with other people. He invites not only gamblers to his subscribers, but also ordinary users who like to watch slot games. In an interview with Royal Piranha Profile, a blogger says:
I often experimented with social networks in my marketing campaigns, and I started publishing video with jackpots a long time ago. But I began to engage in my channel actively after I realized its potential, and the fact that I can create something interesting and get income by doing what I really like.
The Gambling Community members are less optimistic. They believe that The Big Jackpot is another attempt by Scott Richter to make big money. Raja, like Slotlady, sells T-shirts and sweatshirts with its logo, caps, cups, cards and even Christmas-tree decorations.
The video blogger is not in a hurry to say goodbye to the former glory of the Spam King, reserving the right to dispose of the personal data of the members of his Bomber squad. Skeptical participants of the gambling community claim that Raja is still selling email addresses. Miller26 has written in The Gambling Community the following:
You can register on his (Raji’s) website, but you must agree that your email address and all your personal information are sold at the highest price.
Hipe raised in the community, as well as attempts of individual players to calculate Mr. Richter’s income, play into the hands of the latter. Detractors love to cite the average amount of the contributions of blogger followers on Patreon. People donate a thousand dollars in exchange for a T-shirt with the signature of Raji, a deck of cards and the connection of The Big Jackpot to the subscribers of an Internet user.
Book and own application
Negative statements of some players do not prevent Raj from developing his business and developing new directions. Richter does not focus only on gambling. He is also a guest author of the online publication Entrepreneur. Scott talks about trends in marketing, the development of startups, and personal brand, as well as the monetization of channels in video services. The Big Jackpot has even released his own book Tips for Making Money on YouTube.
Another interesting project of Raja and his team was the development of a mobile application. The program has collected all the material related to Scott’s activities: access to videos and live broadcasts, a store with branded clothing and accessories, notifications of upcoming events and even links to slot machines that Richter recommends. All owners of The Big Jackpot on smartphones also receive pleasant bonuses: the opportunity to buy exclusive figures of the blogger and his team, free spins of the electronic Wheel of Fortune and participation in special promotions and sweepstakes.
The star status of Scott Richter makes him a welcome guest at any casino and allows him to earn on advertising at land and virtual gambling establishments, slot machines and developers. But the blogger is trying not to focus on this. Even in the YouTube profile, Raja writes that he loves IGT slots, and most of all Black Widow slot but, in principle, is open to any experiments.