Corona as a replacement for unusual events
In order to keep their enthusiastic customers happy in the face of the limited offer, bookmakers like Betcity or PariMatch have created new areas in which bets can be placed specifically on events related to the global corona crisis.
So you can bet which measures to curb the pandemic will be ordered next by the World Health Organization or by Russian authorities. The offer includes, for example, the question of whether the WHO by December 31. will announce the release of a vaccine or the end of the pandemic.
In times of canceled or postponed events, many bookmakers get very creative when it comes to creating new offers that are intended to at least partially compensate for the decline in sales. In addition to betting on Japanese baseball games and league matches that still play, betting on the weather or the outcome of glass marble races is also increasingly possible.
The Russian bookmakers also offer bets on national transactions. Players can bet on whether and where the government will impose new exit restrictions or whether there will be a ban on contact for more than three people by June 1st.
In addition, bookmakers are responding to trends common in Russia, such as toilet paper hamsters, by placing a bet on whether there will be a supply crisis with hygiene products in Russia in the wake of the pandemic.
Rapid increase in e-sports betting
However, the strong increase in betting on e-sports events also shows that there is still a great deal of interest in the betting business apart from the certainly somewhat questionable betting on a viral disease.
Anna Apollonova, PR manager at Betting League, told Russian media:
“Compared to last March, the volume of e-sports betting increased eight-fold.”
Since the beginning of the crisis, almost 80% of customers have started to bet on virtual soccer games or the outcome of matches from popular games such as Counter Strike and Dota2.
Another beneficiary is the Belarusian football league. In the only European competition that is still active, betting revenue has increased 14-fold compared to the previous year, says Anna Apollonova.