State identity cards, accounts and bank guarantees are already actively used to confirm the identity of the person being registered. The information received, in turn, is checked in a variety of databases. Manual checks are very lengthy and do not exclude the possibility of human error – two problems that can be solved by one method: artificial intelligence.
Artificial intelligence is able to solve its tasks faster and much more accurately. In addition, some operators are already working in this direction, using artificial intelligence to recognize players with behaviors that indicate excessive enthusiasm.
While some lawmakers are wary of the ability of mobile technology to provide accurate user identification, a combination of artificial intelligence and biometric technology can provide a more complete (than it currently is) image of the user’s identity.
For example, a request for players to take a selfie with their official identification will allow operators to confirm that the user who opens the account is the same person as the person on the submitted document. Considering how many underage players could potentially get their parents’ data into their own hands (in some countries, the data of stolen certificates is constantly growing), this technique is extremely valuable.
Geolocation may not be the first decision that comes to mind, however, the feasibility of geolocation data becomes apparent when it comes to companies operating abroad. For example, within the European market, Dutch operators (at the moment) are forbidden to provide gambling services to Dutch citizens, while local platforms can accept players from other countries. Moreover, if suddenly a Dutchman, by mistake or any other reason, is allowed to play on the Dutch platform, then the operator will be forced to pay his price in the form of an impressive fine, which has already happened many times in practice.
History data is the answer to the question of why geolocation data can be extremely useful, allowing operators to track users from “correct” jurisdictions. A similar technique can also be used in combination with the confirmation of the address that the user provides at the time of registration. In addition, geolocation technologies have already significantly developed and moved forward, and therefore take into account factors such as VPN applications and proxy servers.
CHECKS AND DATABASE
According to the gov.uk website, available for general use, identification verification should include five components:
- assessment of the presented certificate;
- verification of the identity of its relevance;
- verification of identity regarding the threat of fraud;
- verification of the certificate for compliance with the presented document and the user’s identity.
A passport, driver’s license or any other official document containing the initials of the person, address and date of birth can be considered as sufficient evidence to identify the user. In turn, the accuracy of the presented certificate can be verified in state databases; confirmation of regular payments and other banking activities can serve as an additional security measure. Identity cards that were reported as stolen will fall under the “fraud threat” column, respectively. Ask the user about the information that only he could know, and check the ratio of the photograph of the personality and the user himself – one of the important components when checking the identity of the user.
Information and documents from clients should be tested on a variety of databases (both private and public), including rating agencies and law enforcement agencies.
Many countries have national identity databases or special government organizations whose job it is to verify identity. Since only authorities have access to such databases, it is necessary to resort to the use of third-party services that can provide the requested information, which is often very expensive. Note that several companies certified by the UK government are conducting an identification process as part of the verification of the user’s identity.
In the UK, there is an initiative dedicated to the issue of excessive dedication, which could serve as an example for other legal jurisdictions. Gamstop is a free service for those users who would like to be on the list of self-excluded. Players suspecting that they may encounter all sorts of problems are able to register at one time and be excluded from all online casinos with licenses obtained in the UK. In case all operators join the Gamstop service, a player registered as self-excluded will not be able to play on online casino platforms with a British license.
WISHES AND REQUIREMENTS OF PLAYERS
A lengthy registration process can push users away instantly. It is well known that players expect a quick, simple and smooth registration procedure from the platforms, so those who are not able to meet the requirements of users lose part of their audience – players find the platform that will provide them with everything necessary and desired. That is why it is extremely important that registration takes place in a minimum number of steps. While developing their website, many operators even implement a function that shows how long the registration process takes and reflects the current status of the process.
Moreover, the industry is approaching the moment when one registration procedure will simultaneously be extended to several brands. If such a thing does happen, then those operators who refuse this practice will soon see a rapid drop in their registration indicators.
For online casino operators, the stakes within the business are very high. If minors or self-excluded users penetrate the platform, “cracks” in the security system can result in extremely impressive fines. The methods of user verification mentioned above are rapidly becoming the industry standard, replacing the previous “manual” mechanism. As lawmakers gradually get used to modern technologies, advanced techniques are becoming a necessary requirement, and in some jurisdictions they have already become such.