Gambling advertisements primarily on TV
In 85 percent of the cases, the people examined would have seen the gambling advertising on television. The promotion of the National Lottery was included in the investigation.
The UK has had a partial ban on gambling advertising since last year. Gambling advertisements may not be broadcast before, during or after sports events broadcast on TV. In addition, some private gaming providers had agreed to voluntarily restrict gambling advertising in order to prevent potentially stricter bans.
70 percent of the children and adolescents would have seen the advertisements in the shop windows of betting shops or elsewhere on billboards. However, the 18- to 24-year-olds were particularly exposed to gambling advertising.
Two thirds of the children and adolescents surveyed were exposed to gambling advertising on social media, for example on their Facebook feed or while watching YouTube videos.
Change of attitudes towards gambling
The researchers believe that the strong presence of gambling advertising should be viewed as critical because it changes the perception of the risk posed by gambling. This could change attitudes towards gambling over time and increase the likelihood that those affected will take part in gambling in the future.
Marc Etches, CEO of GambleAware, warned:
“We always have to remember that gambling is a public health issue and that it can have a serious impact on people’s mental health. This report is a fitting reminder that we are ensuring that the next generation of gamblers are aware of the risks and help and support available through the National Gambling Treatment Service. ”
Given the current report, it is possible that demands for a general and comprehensive gambling ban in the UK will increase again.